diff --git a/MAINTAINING.md b/MAINTAINING.md
index 610844f44..b6d62bf3e 100644
--- a/MAINTAINING.md
+++ b/MAINTAINING.md
@@ -212,6 +212,9 @@ Follow steps for adding translations from Weblate up to step 5. Next:
 - Create and GPG-sign tarball using [`./tools/create-tarball.sh`] script, and
   upload the tarball to the github release that was created by a Travis OSX
   release job.
+- Update download links on https://tox.chat to point to the new release.
+- Write a short blog post for https://github.com/qTox/blog/ and advertise the post
+  on Tox IRC channels, popular Tox groups, reddit, or whatever other platforms.
 
 
 # How to become a maintainer?
diff --git a/README.md b/README.md
index 7e24dec43..b05666920 100644
--- a/README.md
+++ b/README.md
@@ -140,15 +140,15 @@ AED3 1134 9C23 A123 E5C4  AA4B 139C A045 3DA2 D773
 ```
 
 [#qtox@freenode]: https://webchat.freenode.net/?channels=qtox
-[64 bit release]: https://build.tox.chat/view/qtox/job/qTox_pkg_windows_x86-64_stable_release/lastSuccessfulBuild/artifact/setup-qtox.exe
-[32 bit release]: https://build.tox.chat/view/qtox/job/qTox_pkg_windows_x86_stable_release/lastSuccessfulBuild/artifact/setup-qtox.exe
+[64 bit release]: https://github.com/qTox/qTox/releases/download/v1.15.0/setup-qtox-x86_64-release.exe
+[32 bit release]: https://github.com/qTox/qTox/releases/download/v1.15.0/setup-qtox-i686-release.exe
 [32nightly]: https://build.tox.chat/view/qtox/job/qTox-cmake-nightly_build_windows_x86_release/lastSuccessfulBuild/artifact/qTox-cmake-nightly_build_windows_x86_release.zip
 [64nightly]: https://build.tox.chat/view/qtox/job/qTox-cmake-nightly_build_windows_x86-64_release/lastSuccessfulBuild/artifact/qTox-cmake-nightly_build_windows_x86-64_release.zip
 [Arch]: /INSTALL.md#arch
 [Building instructions]: /INSTALL.md#os-x
 [Contributing]: /CONTRIBUTING.md#how-to-start-contributing
 [easy issues]: https://github.com/qTox/qTox/labels/E-easy
-[Latest release]: https://github.com/qTox/qTox/releases/latest
+[Latest release]: https://github.com/qTox/qTox/releases/download/v1.15.0/qTox.dmg
 [Fedora]: /INSTALL.md#fedora
 [Gentoo]: /INSTALL.md#gentoo
 [Install/Build]: /INSTALL.md
diff --git a/tools/update-versions.sh b/tools/update-versions.sh
index 782b72683..64c2801c6 100755
--- a/tools/update-versions.sh
+++ b/tools/update-versions.sh
@@ -36,6 +36,7 @@ set -eu -o pipefail
 
 readonly SCRIPT_DIR="$( cd "$( dirname "${BASH_SOURCE[0]}" )" && pwd )"
 readonly BASE_DIR="$SCRIPT_DIR/../"
+readonly VERSION_PATTERN="[0-9]+\.[0-9]+\.[0-9]+"
 
 update_windows() {
     ( cd "$BASE_DIR/windows"
@@ -47,11 +48,17 @@ update_osx() {
         ./update-plist-version.sh "$@" )
 }
 
+update_readme() {
+    cd "$BASE_DIR"
+    sed -ri "s|(github.com/qTox/qTox/releases/download/v)$VERSION_PATTERN|\1$@|g" README.md
+}
+
 # exit if supplied arg is not a version
 is_version() {
-    if [[ ! $@ =~ [0-9\\.]+ ]]
+    if [[ ! $@ =~ $VERSION_PATTERN ]]
     then
         echo "Not a version: $@"
+        echo "Must match: $VERSION_PATTERN"
         exit 1
     fi
 }
@@ -64,6 +71,7 @@ main() {
     then
         update_osx "$@"
         update_windows "$@"
+        update_readme "$@"
     else
         # TODO: actually check whether there is a GNU sed on osx
         echo "OSX's sed not supported. Get a proper one."