diff --git a/README.md b/README.md
index 0d1ac9a..9913b3b 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,6 @@
-Blackfriday [![Build Status](https://travis-ci.org/russross/blackfriday.svg?branch=master)](https://travis-ci.org/russross/blackfriday) [![GoDoc](https://godoc.org/github.com/russross/blackfriday?status.svg)](https://godoc.org/github.com/russross/blackfriday)
+Blackfriday [![Build Status][BuildSVG]][BuildURL]
+[![Godoc][GodocV1SVG]][GodocV1URL] (V1)
+[![Godoc][GodocV2SVG]][GodocV2URL] (V2)
 ===========
 
 Blackfriday is a [Markdown][1] processor implemented in [Go][2]. It
@@ -8,7 +10,7 @@ punctuation substitutions, etc.), and it is safe for all utf-8
 (unicode) input.
 
 HTML output is currently supported, along with Smartypants
-extensions. An experimental LaTeX output engine is also included.
+extensions.
 
 It started as a translation from C of [Sundown][3].
 
@@ -16,23 +18,44 @@ It started as a translation from C of [Sundown][3].
 Installation
 ------------
 
-Blackfriday is compatible with Go 1. If you are using an older
-release of Go, consider using v1.1 of blackfriday, which was based
-on the last stable release of Go prior to Go 1. You can find it as a
-tagged commit on github.
+Blackfriday is compatible with any modern Go release. With Go 1.7 and git
+installed:
 
-With Go 1 and git installed:
-
-    go get github.com/russross/blackfriday
+    go get gopkg.in/russross/blackfriday.v2
 
 will download, compile, and install the package into your `$GOPATH`
 directory hierarchy. Alternatively, you can achieve the same if you
 import it into a project:
 
-    import "github.com/russross/blackfriday"
+    import "gopkg.in/russross/blackfriday.v2"
 
 and `go get` without parameters.
 
+
+Versions
+--------
+
+Currently maintained and recommended version of Blackfriday is `v2`. It's being
+developed on its own branch: https://github.com/russross/blackfriday/v2. You
+should install and import it via [gopkg.in][6] at
+`gopkg.in/russross/blackfriday.v2`.
+
+Version 2 offers a number of improvements over v1:
+
+* Cleaned up API
+* A separate call to [`Parse`][4], which produces an abstract syntax tree for
+  the document
+* Latest bug fixes
+* Flexibility to easily add your own rendering extensions
+
+Potential drawbacks:
+
+* Our benchmarks show v2 to be slightly slower than v1. Currently in the
+  ballpark of around 15%.
+* API breakage. If you can't afford modifying your code to adhere to the new API
+  and don't care too much about the new features, v2 is probably not for you.
+
+
 Usage
 -----
 
@@ -49,11 +72,10 @@ feature set, use this instead:
 ### Sanitize untrusted content
 
 Blackfriday itself does nothing to protect against malicious content. If you are
-dealing with user-supplied markdown, we recommend running blackfriday's output
-through HTML sanitizer such as
-[Bluemonday](https://github.com/microcosm-cc/bluemonday).
+dealing with user-supplied markdown, we recommend running Blackfriday's output
+through HTML sanitizer such as [Bluemonday][5].
 
-Here's an example of simple usage of blackfriday together with bluemonday:
+Here's an example of simple usage of Blackfriday together with Bluemonday:
 
 ``` go
 import (
@@ -69,7 +91,7 @@ html := bluemonday.UGCPolicy().SanitizeBytes(unsafe)
 ### Custom options
 
 If you want to customize the set of options, first get a renderer
-(currently either the HTML or LaTeX output engines), then use it to
+(currently only the HTML output engine), then use it to
 call the more general `Markdown` function. For examples, see the
 implementations of `MarkdownBasic` and `MarkdownCommon` in
 `markdown.go`.
@@ -249,7 +271,7 @@ are a few of note:
 
 *   [github_flavored_markdown](https://godoc.org/github.com/shurcooL/github_flavored_markdown):
     provides a GitHub Flavored Markdown renderer with fenced code block
-    highlighting, clickable header anchor links.
+    highlighting, clickable heading anchor links.
 
     It's not customizable, and its goal is to produce HTML output
     equivalent to the [GitHub Markdown API endpoint](https://developer.github.com/v3/markdown/#render-a-markdown-document-in-raw-mode),
@@ -258,17 +280,8 @@ are a few of note:
 *   [markdownfmt](https://github.com/shurcooL/markdownfmt): like gofmt,
     but for markdown.
 
-*   LaTeX output: renders output as LaTeX. This is currently part of the
-    main Blackfriday repository, but may be split into its own project
-    in the future. If you are interested in owning and maintaining the
-    LaTeX output component, please be in touch.
-
-    It renders some basic documents, but is only experimental at this
-    point. In particular, it does not do any inline escaping, so input
-    that happens to look like LaTeX code will be passed through without
-    modification.
-    
-*   [Md2Vim](https://github.com/FooSoft/md2vim): transforms markdown files into vimdoc format.
+*   [LaTeX output](https://bitbucket.org/ambrevar/blackfriday-latex):
+    renders output as LaTeX.
 
 
 Todo
@@ -287,6 +300,16 @@ License
 [Blackfriday is distributed under the Simplified BSD License](LICENSE.txt)
 
 
-   [1]: http://daringfireball.net/projects/markdown/ "Markdown"
-   [2]: http://golang.org/ "Go Language"
+   [1]: https://daringfireball.net/projects/markdown/ "Markdown"
+   [2]: https://golang.org/ "Go Language"
    [3]: https://github.com/vmg/sundown "Sundown"
+   [4]: https://godoc.org/gopkg.in/russross/blackfriday.v2#Parse "Parse func"
+   [5]: https://github.com/microcosm-cc/bluemonday "Bluemonday"
+   [6]: https://labix.org/gopkg.in "gopkg.in"
+
+   [BuildSVG]: https://travis-ci.org/russross/blackfriday.svg?branch=master
+   [BuildURL]: https://travis-ci.org/russross/blackfriday
+   [GodocV1SVG]: https://godoc.org/github.com/russross/blackfriday?status.svg
+   [GodocV1URL]: https://godoc.org/github.com/russross/blackfriday
+   [GodocV2SVG]: https://godoc.org/gopkg.in/russross/blackfriday.v2?status.svg
+   [GodocV2URL]: https://godoc.org/gopkg.in/russross/blackfriday.v2